Sunday, February 21, 2016

5 years on Etsy

February, 21st marks my Etsyversary! My shop has changed a lot through the years! 

First item sold: kntited pillowcase with cable pattern
First 3 Stockings
Year 1: Within 5 minutes of hearing about Etsy, I opened my shop. I had one (badly-photographed) aran cardigan, beautiful and way too cheap! Later on I listed baby booties, leg warmers, socks and pillow cases that I knitted. I sold nothing for 4 months. Finally got some orders for pillow cases (with aran patterns, all kinds of colours and sizes), most were custom orders. Got into personalized Christmas stockings and sold a few around my first Etsy Christmas, way too cheap, although they weren't as good as they are now.

Year 2: Custom pillow cases took off! Had to go yarn shopping every week (yeah, such a chore), because everyone wanted a different colour and lots of yarn goes into them. I realized I wasn't charging enough but kept going. Around Christmas time again Christmas stockings were popular. I raised my prices. I offered more choices on colours and patterns. Sold more than I could make, ran out of time, customers had to wait a long time.

More colours, more patterns

Year 3: Found my niche: Personalized knitted Christmas stockings. I wasn't giving any discounts before Christmas. I stopped doing the pillow cases. I offered more choices for Christmas stockings: More patterns, more sizes, more colours, pure wool and acrylic yarn.

Popular Christmas Stockings

Year 4: My out of season discount was still quite high and I had a waiting list I was working on well into the time new orders started rolling in. I started creating knitting patterns. I changed my shop name to SantasSockCentral.

Lots of large stockings

Year 5: Last year. Out of season discount went down to 10% and I finished the waiting list by August. Success! I created more knitting patterns. Promoted on Instagram and Twitter. Started an email list of customers.